M/s Shades (“SHADES”) is the licensed owner of the brand Shades and the website shadez.in (“The
is collected and used by SHADES on the Site. As a unique visitor to the Site, you are advised to
What information is, or may be, collected form you?
As part of the registration process on the Site, SHADES may collect the following personally
identifiable information about you: Name including first and last name, email address, mobile phone
number and contact details, Demographic profile (such as your age, gender, occupation, education,
address etc.), Postal code, and information about the pages on the site you visit/access, the links
you click on the site, the number of times you access the page and any such browsing
How do we Collect the Information?
SHADES will collect personal information about you as part of a voluntary registration process,
on-line survey or any combination of the same. The Site may contain links to other Web sites. SHADES
is not responsible for the privacy practices of such Web sites which it does not own, manage or
control. The Site along with third-party vendors such as Google, utilize first-party cookies and
third-party cookies together to inform, serve, and optimize serve ads based on the user’s past
visits to the Site.
How is information used?
SHADES will use your personal information to provide personalized features to you on the Site and to
provide for promotional offers to you through the Site and other channels. SHADES will also provide
this information to its business associates and partners to get in touch with you when necessary to
provide the services requested by you. SHADES will use this information to preserve transaction
history as governed by existing law or policy. Additionally, SHADES could use the contact
information internally to direct its efforts for product improvement, to send promotional materials
from contest sponsors or advertisers, to contact you as a survey respondent, and to notify you if
you win any contest. SHADES may also use this information to serve advertising materials or various
promotional to you via display advertisements through Google Ad network on several third party
websites. Users can choose to be kept out of Google Analytics for Display Advertising and
personalize the Google Display network ads by use of Ads Preferences Manager. Information about
Customers at an aggregate level (excluding information that could identify you specifically)
covering Customer demographic and location data and Customer transaction data may be provided to
partners for the purpose of creating new products and services, creating appropriate merchandising
or creating additional features on the website and conducting marketing research and statistical
analysis of customer transactions and behaviour.
With whom will your information be shared?
SHADES will not use your financial information for any purpose other than to complete a transaction
with you. SHADES does not rent, sell or share your personal information and will not disclose any of
your personally identifiable information to third parties. In cases where it has your permission to
provide products or services you've requested and such information is necessary to provide these
products or services the information may be shared with SHADES’s business associates and partners.
However, SHADES may share consumer information at an aggregate level with partners or third parties
when it deems necessary. In addition, SHADES may use this information for promotional offers, to
help investigate, prevent or take action against illegal or unlawful activities, potential threat to
defend against legal claims and special circumstances such as compliance with court orders,
subpoenas, requests/order from law enforcement agencies or legal authorities requiring such
What choice is available regarding collection, use and distribution of personal information?
To protect against the alteration, misuse, or loss of the information it possesses, SHADES has in
place appropriate managerial, electronic, and physical procedures. For instance, SHADES servers are
accessible only to authorized personnel and user information is shared with authorized personnel and
employees on a need to know basis to provide the services requested or to complete the transaction.
Although SHADES endeavours to safeguard your personally identifiable information, transmissions made
over the Internet cant be made fully secure. By use of this site, the user agrees that SHADES will
bear no liability for disclosure of personal information due to unauthorized acts of third parties
or errors in transmission.
How can you correct inaccuracies in the information?
To update or rectify any information you may have provided, you can send an e-mail to: [email protected]
SHADES reserves the right to change or update this policy at any time. Such changes shall be
effective immediately upon posting to the Site.